Willow Creek Global Leadership Summit :: Seth Godin

With a #1 marketing blog, top 100 website Squidoo and twelve bestselling books (including The Purple Cow, Tribes, and latest release, Linchpin), marketing guru Seth Godin is one of the most imaginative free-thinkers in the world today. He makes a career out of perpetually re-inventing himself and his businesses—spreading powerful ideas and delivering something remarkable every day. Godin believes you can be remarkable too. He creates disequilibrium that pushes you to get grounded in what you believe, while firing up your creative prowess to face head-on the roadblocks in your ministry, work and life. Godin is contagious. Spend time with him and shake your brain.

  • Someone here today is going to change everything. Is going to do something that matters. Not because someone told them to, or because its their job. Because they wanted to, because they know it is important.
  • What we grew up with is this idea that if we have a product then put a baby in an ad, then we will sell it.
  • This idea that we can sell things because we are in power is fading.
  • The TV-Industrial Complex. If you want to make something for everyone, you better have something that everyone wants to buy. This is why we have average products for average people. Mass is built into our culture.
  • Right here, on our watch is a revolution.
  • One by one we see various pillars of industries collapse and go away.
  • We’ve branded ourselves to death.
  • Understand that revolutions destroy the perfect and enable the impossible.
  • The industrial age is over. It is being replaced by a different age. This is an age of tribes. A tribe is a group of people that share a culture, and a goal, and an idea. As these tribes spring up, connect, and meet up, things are changing because they still want what everyone wants, which is to be in-sync.
  • We want to do what other people are doing, but not what the rest of the world is doing, but what our people are doing. This is where the desire of tribes comes from.
  • Some tribes are invented. Some people just show up and lead already existing tribes.
  • Is it your opportunity?
  • The person who owns the factory, runs the town.
  • The means of production looks like a laptop. The thing that connects you to the world. It lets you do business with people around the world.
  • You can choose to do something with it if you want to.
  • In the last 100 years the farmer has stopped farming, and he has gone out and gotten a job.
  • There is something beyond work…it is art.
  • Now one is an artist.
  • The receptionist is an artist because she is bringing humanity to her job that a voicemail couldn’t.
  • Art – The risky human act of doing something you haven’t done before for someone else, with someone else.
  • Henry Ford figured out that mass production could lead to industry change.
  • The factory mindset is really simple. Keep the line moving. Managers are different than leaders.
  • We have created a culture where we teach people to fit in, because that is what makes the factory work.
  • We teach people to go to school and fit in so we can ignore them.
  • If I could tell you how to do it, then it wouldn’t be art anymore.
  • Competence is no longer scarce.
  • Competence is no longer sufficient to get a job.
  • The thing with a race to the bottom is that you might win. And that is no fun.
  • If you have a job where the boss is writing down what you do all day, then she is going to find someone cheaper than you.
  • If all you can offer is that you are the local church, then it is not going to get you where you want to go. Local is cheap.
  • Quit bowling.
  • What people talk about is something they don’t expect.
  • If you’re playing by the rules, then please don’t expect people across town to show up, please don’t expect them to spread the word.
  • You’re not going to get there by reading a dummies manual.
  • You don’t go to school to learn when a war was, because it is easy to find out. Learn how to solve a problem.
  • We teach you to wait to get picked. Pick yourself.
  • If failure is not an option, then neither is success. It is impossible to do art and always succeed.
  • We all have a lizard brain or the resistance. Most of the time the lizard brain pushes you back, and says fit in, fit in.
  • Just because the tide is out, doesn’t mean there is less water in the ocean.
  • If you want to stand out, then you have to break the rules.
  • That art you are going to do is revolved around giving gifts, not favors. Don’t expect something in return.
  • Either you give away your art, or it is going to rot.
  • We are constantly looking for a reason not to do our art.
  • How many people want your seat? How many people would kill for your platform? You must look and say this is the opportunity of a lifetime.
  • Make art. Give gifts. Ship. Lead. Make a difference.
  • What exactly are you waiting for?
  • Inside the box it is too dark to get anything done. Outside the box there is nothing to lean on. On the edges of the box you have a chance to do something.
  • If you say your day was fine, then you are surviving another day at the factory.
  • If your day was filled with passion, and pathos, and excitement then maybe you are putting yourself on the line.
  • What the world is begging for is for you to lead them.

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