Echo 11 :: Barton Damer – Create with Purpose & Strategy

Barton is a motion designer and digital artist who creates under his studio brand, Already Been Chewed LLC. For over 12 years, he has designed for a variety of mediums including print, web, live productions and broadcast television. His digital illustrations are influenced heavily by his motion work. In 2009, Barton was awarded Digital Artist of the Year by Computer Arts Magazine, Intel, and 3d World Magazine. Check out more of his work at www.alreadybeenchewed.tv.

  • Over the last 3 or 4 years I’ve tried to take what I’ve learned and try to put strategy behind it and implement it so it is valuable to someone else.
  • It gets tiring trying to chase the latest trends and fads, and realizing that you can’t keep up.
  • If you’re always chasing something and you have no purpose behind it then you’re always going to be behind.
  • Fads/Trends
    • A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period of time. The behavior will normally fade quickly once the perception of novelty is gone. Fads may be driven by emotional excitement, peer pressure, or even a desire to be outside social norms (counterculture).
    • Though the term trend may be used interchangeably with fad, a fad is generally considered a fleeting behavior whereas a trend is considered to be a behavior that sticks around for a while.
  • What are some design fads?
    • 90’s swoosh logos
    • grunge fonts
    • flock of birds
    • light glows/lens flares
    • 3d typography
    • retro
  • What are some church fads?
    • door to door visitation
    • skateboard ministry
    • multisites
    • blogging
    • coffeeshops
    • church media – if we start putting purpose behind it then we can avoid being a fad
  • When we create these things without purpose, they are nothing but a fad.
  • The behavior will normally face quickly one the perception of novelty is gone.
  • Media is a fad in the church right now…and the perception of novelty has wore off.
  • If we continue to create without purpose, we will continue to chase the latest fad…and never catch up.
  • How to avoid chasing fads
    • Our job is to create a solution to a problem. We are not just making something look cool or pretty.
    • This video changed my whole thought process when I design
    • our logo was the same name as our company
    • his work is very emotional, but when you look at it, it is very intellectual
    • when you can sit down with your boss or pastor and give them a reason and purpose behind your design and your solution then you can say that they don’t have to use it, but you don’t have a good reason not to use it because I gave you reason and purpose.
    • Art is subjective. Solutions are not.
    • Identify the problem.
    • Develop a solution
    • Many times the problem may not be creative, but there are ways to solve it creatively.
    • It’s not what you do…it’s how you do it!
    • The “what?” The “what” is different than the “how”
      • Example of the “what”:
        • A commercial
        • tshirt design
        • a branding page
    • The “how” is your solution
    • Finding the right solution – budget, time and boss/client expectations often form the solution
    • If every sermon series is amazing, then no sermon series is amazing
    • Application – Track your time and resources for each project. This will help you solve and avoid problems in the future.
    • Develop a solution – to figure “how” you will do “what”, you have to ask “why?”
    • Design with a purpose.
      • Why did you choose specific colors
      • Why did you choose certain fonts
      • Why did you think you have developed a good solution

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