3 Reasons You Should Upgrade Your Facebook Page

If you run a Facebook page for your church then you have probably noticed that Facebook has asked you to upgrade. If you’re like me, you are very ┬ácautious when Facebook asks you to upgrade anything. They have been known for making their service less useable after an upgrade. But after reading through all the features very thoroughly and taking a couple tours of the upgrade, I took the leap and upgraded our Facebook page at Park. I am pleased to say that the good far outweighs the bad in this upgrade. In fact, I don’t know if there is anything bad about this upgrade.

So if you are still trying to figure out if upgrading is the right decision for your page, I am going to give you some reasons why you should upgrade. Regardless, Facebook is going to force you upgrade eventually, so here are some reasons you should take the early jump.

1. You Don’t Lose Your Welcome Page

I know this doesn’t seem like a good reason, but considering Facebook’s track record with releasing updates that actually move around features, or even take them away, this is something that actually surprised me. They don’t take away the ability to create custom welcome pages, they just removed the header tabs, and moved them underneath the profile picture (like the new profiles). But the welcome page looks the same, and a new visitor to the page still gets sent to your welcome page on their first visit.

So don’t worry about losing your welcome page. I know! Amazing right?!

And if you don’t have a welcome page yet, well then you need one. Now! Go do that now!

2. Use Facebook as A Page Admin

This is I think is my favorite feature of the new Facebook Page update. This small button on the right side of the page now allows me to use Facebook as Park Community Church.

What does this mean?

It means that I can click this button and then click “Home” and it will take me a newsfeed of the pages that I “like” as Park. It also allows me to like people’s statuses as Park. Basically, it just allows me to use Facebook as if I am Park Community Church. This means I can “like” statuses, and I can comment on statuses and it will show up on people’s profiles as Park Community Church. This is a huge step for interaction on Facebook Pages. Previously you had to jump through alot of hoops in order to comment on someone’s status, or post on someone’s wall as your actual page. Now you can truly interact with other people as your church.

This feature also brings notifications with it. Now if someone “likes” your status, or comments on your status, or “likes” your page, then you will receive a notification at the top of your page. This is just helpful to keep up with interaction on your page.

3. iFrame Integration

I’m not fully aware of what this feature gives us yet, but I have heard that it is pretty awesome. As you might know, previously Facebook has required you to use a special form of HTML code called FBML (Facebook Markup Language) to create a welcome page, or custom tabs on your page. With this new iFrame integration, apparently you will be able to insert native CSS code into your Facebook page.

Also, with this new iFrame integration they are going to be removing the ability to create new tabs with FBML. The current tabs that you have created with FBML will still be saved though, so don’t worry about losing them.

The reason they are making this change is because currently a custom FBML tab is hosted on Facebook’s servers. But with iFrames you will have to host your tabs on your own servers. So it will lighten the load for Facebook.

I’m not quite sure how this will play out yet, but I’m curious to see how people are going to use this feature creatively to enhance their page.

Watch this video for more info on iFrames

So those are some of the main reasons that you should upgrade your church’s Facebook page. And if they aren’t good enough reasons to sway you to upgrade, then I don’t know what will. You aren’t losing anything with the upgrade, except FBML (but everyone is going that in the next month), and you are gaining the administrative abilities to take your interaction with your people to the next level.

So why wouldn’t you upgrade?

Well if you don’t want all these awesome features, then I guess you shouldn’t upgrade. :)

Are you going to upgrade?

How could you take advantage of these features in your church?

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