#GLS14 :: Susan Cain – The Quiet Revolution

Susan Cain

SUSAN CAIN is the co-founder of Quiet Revolution LLC and the author of the award-winningNew York Times bestseller QUIET: The Power of Introverts in A World That Can’t Stop Talking, which has been translated into thirty-six languages, has appeared on many “Best of” lists, and was named the #1 best book of the year by Fast Company magazine, which also named Cain one of its Most Creative People in Business. Cain’s book was the subject of a TIME Magazine cover story, and her writing has appeared in the The New York TimesThe Atlantic,The Wall Street Journal, and many other publications. Her record-smashing TED talk has been viewed over 8 million times, and was named by Bill Gates one of his all-time favorite talks.

The Quiet Revolution

  • The Quiet revolution has begun.
  • I went to summer camp at the age of 9. My mom packed me a suitcase full of books. But when I got to camp the counselor said she was going to teach us a cheer.
  • So I grew up trying to be an extrovert.
  • But it’s a mistake that people are trying to be extroverts when really alot of people are introverts.
  • A half to a third of the population is introverted.
  • We need to be really harnessing the peer of introverts as well as extroverts.
  • As introverts we often feel nervous about group exercises we are asked to participate in.
  • This is not to say that introverts don’t want to act for the good of the group, but we’d rather work on our own and come back to the group and share what we’ve learned.
  • How do you feel after two hours at a fun party?
  • If you’re an introvert you start to wish that you were at home in your pajamas.
  • Introverts and extroverts have different nervous biologies.
  • In a study, introverts did better when the music was softer and extroverts did better when the music was louder.
  • There is no such thing as a one size fits all environment.
  • We need to be creating environments where people can have the amount of stimulation that they want at any given time.
  • The wind howls but the mountain remains still.
  • When you look at who have been the most creative people, you will almost always find that they are a mix of introvert and extrovert.
  • The most creative people also have the capacity for solitude.
  • “The evidence from science suggests that businesses must be insane to use brainstorming groups.”
  • We’re such social creatures that we end up being inadvertent conformists.
  • People become conformists for who they’re actually attracted to.
  • What to do?
  • Stop the madness for constant group work.
  • Not everything needs to be done in a group. Use a hybrid approach.
  • Have people go off by themselves, and then come back and share what you’ve learned.
  • Forget networking. Focus on service.
  • Restore quiet to our cultures.
  • I talked to some attendees of some megachurches. What I heard alot of time that people felt close to God, but when they attend church they feel like they’re not as close to God as other people.
  • What makes a natural leader?
  • For many introverts, they get really excited about a few different things in their lives. They have deep passions.
  • Many introverts don’t really seek leadership for it’s own sake. But they end up becoming defacto leaders.
  • People can feel when a leader is there, not because they want to control an event.
  • So what to do?
  • Groom an ‘unlikely’ leader.
  • Find your complement.
  • Find a role model.
  • Introverts have a tendency to guard what’s in your mind. But I hope that you will take the tools out of your toolbox and share them with the world.
  • May you have the courage to speak softly.

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