My Church Social Media Story

2008: That was the year that I started using social media for my church.

At that time Facebook had been released to the public for about two years, and Twitter was still in it’s infancy. I started a Facebook Page and Twitter profile for my church, and began to figure it out. Since that time, it’s taken me about 5 years to finally create systems and processes for my church to use social media to effectively cultivate community and reach more people with the gospel. 5 years! I had to figure it out through years of trial and error, in the midst of doing everything else for my job. Because despite what you may think, my job is not solely focused on social media. I also implement the rest of the communications for our church, and I’m guessing you’re in a similar position.┬áIf I had access to a resource or course that could save me 5 years of hard work and confusion, I would definitely take it.

Now think about your time. How much is it worth to you? I’m guessing it’s worth skipping the 5 years that it took me to figure out social media for my church. I’m not saying that you’re going to skip the hard work. It still takes work to have an effective social media presence for your church. I’m not saying you won’t have questions. Social media is an ever-changing organism, and you will always have questions. But I want to help you skip all the trial and error that I had to go through, so you can get straight to reaching more people with the gospel.


That’s why I’m excited about the upcoming Social Church Intensive offered by my friend, the wise man himself, Justin Wise (see what I did there? I bet he’s never heard that before). I won’t go on for too long about this, but I just want to let you know that this 4-hour intensive is where it’s at. If you’re a pastor or a church communications director, or even just a volunteer, this intensive is what will save you the years of time that it took me to get social media figured out for my church.

If I know one thing about church leaders though it’s that we like to try to go at things on our own because our resources are limited. Our first instinct is to try to figure things out ourselves without making a financial investment in something that will save us time. We think that our time is less valuable than our budget. After working in a church I can tell you that nothing is farther from the truth. I’ve learned that if I have the choice to save time or money, in the long run it’s usually more beneficial for me to save my time. So before you completely write-off this course because you ‘don’t have the budget’, I would challenge you to really think about it. I would argue that the people you’re going to reach with an effective social media presence is worth the investment.

Check it out…

What’s your church’s social media story?
When did your church start using social media?

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