Alli Worthington :: #BestofSM #Catalyst

Alli Worthington

Alli Worthington is the founder of Blissfully Domestic magazine, and the co-founder of Blissdom Conference. She’s a wife, a mom to five sons, and a stepmom to an awesome daughter who all live outside of Nashville in a very loud house. She describes herself as a believer, a policy wonk, and an adventurer. Some of her interests: social good, startups, photography, transmedia, tech, photography, gardening, and ice cream. You can learn more about her

Conversation with Alli

  • The biggest problem is convincing the people you work for that you need to do what you do.
  • I made a decision not to play by anyone else’s rules, because I don’t have a boss.
  • When I talk to women in the ministry world, I just tell them to do their thing and God’s going to use that.
  • Things are constantly changing, so we should have an entrepreneurial mindset no matter where we work.
  • 1.5% of e-commerce sales are through a social media site. The real money for donations and sales are through email lists.
  • Sell yourself as an engagement expert, not a social media expert.
  • No one should ever have a job that they can’t tie to a financial line.
  • The whole point of social is driving people to give you their email address.
  • If you want to convince someone to do something, you need to show them what other people are doing, and tell them they’re going to get left behind.
  • Why is social media important? Social media is basically talking. It’s like asking “Why is talking to people important?”
  • If leadership is always going to be fearful of guilt by association, then there will never be any innovation.
  • Where there is not a culture that supports innovation and risk-taking then there is no growth.
  • “Do you have any cool stories of connections through Twitter?” Everything I’ve ever done is on Twitter.
  • All of my Twitter lists are private. I’ll browse them a couple times a day. The more people engage with you, over time they’re going to feel like they know you.
  • Every sponsor of an event needs to create an experience.
  • Christians in general tend to feel bad about marketing, but if you want to be relevant to finding people, sometimes you have to put the icing on the cake.
  • The best thing to do to handle leaders who micro-manage is to find a wing-man who can be in their ear.

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