3 Ways to Plan Your Church’s Week on Social Media

It’s been said that if you fail to plan then you are planning to fail, and this is most certainly true in your church’s social media presence. And let’s be honest, churches probably have the worst reputation for planning, but let’s try to break that mold in our social media presence. Because you won’t last long online if you’re not taking some time to plan. So here are 3 ways you can plan your church’s week on social media.

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3 Ways to Plan Your Church’s Week on Social Media
1. Gather ContentChurches are content factories, and you already produce more content than you think. Now you just need to gather all of that content in one place. This could be your pastor’s teaching notes, small group Bible studies, monthly pastor newsletter, etc. I simply put this content in word documents and save them in different folders. I have years of pastor’s notes I can draw from for Facebook posts or tweets, or blog posts.

How can you gather content that is already being produced and repurpose it for your social media presence?

2. Focus on a Theme – What do I mean by this? Choose a ‘theme’ (if you will) for the week for your church’s social media presence. This could be a sermon series, or a Bible study, etc. But choose a theme that you will continue to hit on for the week in your social media channels, with the goal of moving people toward a goal or action.

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Example:
Recently at Park we did a series on the vision for our church. A part of our vision is to renew the city, and one of the sermons focused on this specific section. I created a hashtag for the series, and throughout the week posted quotes, pictures, videos and even wrote a blog post with the intent of moving people towards the goal of being more engaged in our city.

How can you choose a theme for the week in your church’s social media channels?

3. Scheduling – After you have gathered content, and focused on a theme, now you just need to sit down and schedule your week on social media. This can be as strategic as you’d like it to be. If you already know the ideal times for you to post on your social media channels, then schedule posts for those times. If you’re still figuring that out, then play around with different posts at different times of the day.

Here is a strategy I tend to follow for the week:
Monday-Thursday: I use content from the prior weekend service to challenge people to apply what they have learned.
Friday-Saturday: I try to build up anticipation for what is going to be heard in the services on the weekend with teaser pictures or questions, etc.
Sunday is game time. Sunday is our highest trafficked day on Twitter, so I schedule the live-tweets for the services for the weekend. I’m also interacting with people on Twitter who are worshiping with us, welcoming visitors, and answering questions.

Wash, Rinse, and Repeat.

The cool thing about social media is that if a post doesn’t get as much traction as you wanted it to, or things just aren’t working, you can go back and analyze posts and try new things. Since the average lifespan of a tweet is about 30 minutes, you can always redeem yourself!

What is the biggest struggle you have with planning your church’s social media presence?

What are some things you’ve learned from planning in social media?

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