3 Reasons Facebook Hashtags is a Big Deal for Your Church

Facebook has finally adopted the use of hashtags. And you may think I’m crazy, but this is some of the best news for churches using social media since the Facebook Page post scheduling feature was released…and here’s why.

An example of what a post looks like when clicked on the hashtag. You can scroll through this to see other posts from the hashtag as well.

An example of what a post looks like when clicked on the hashtag. You can scroll through this to see other posts from the hashtag as well.

The big deal is this:

  1. Streamlining Hashtags – For Facebook to finally implement hashtags means that you church can now utilize hashtags across all the major social networks for your church. Hashtags are no longer relegated to just Twitter and Instagram, which means you can now streamline communication of a hashtag to your congregation, and collect content from all the major social networks in fell swoop. For us at Park, the major social networks are Facebook, Instagram, and Twitter. But hashtags don’t stop there. If your church uses Google+ heavily, you can also implement a hashtag there.
  2. User Adoption of Hashtags – Until now, hashtags may not be something that most people in your church use, or even know what they are for that matter. Even in our church (which you could call young and tech-savvy) we have hard time getting people to use hashtags because it was largely reserved for Twitter, and if most people are going to tweet about us, they’re just going to use our Twitter handle and forget about any hashtag that is associated with a sermon series or event, etc. But over the past year, I believe hashtags have become more mainstream with the growing user-base of Instagram, and now that Facebook has adopted them, more ‘normal’ people will know what they are and will be more likely to use them.
  3. Collecting Content is Easier Than Ever – Now with tools like tagboard and storify, you can collect content from any social network that uses hashtags and setup a highlight board of sorts for people to follow and interact with. See highlights from our recent #ParkSummerFest hashtag here.

So maybe you still think I’m crazy. Maybe you still think that hashtags for Facebook isn’t a big deal for your church. And maybe its not…yet. But give it a year, and before you know it the people that you thought would never use a hashtag may start using them…why? Because they are now available on Facebook.

Once again, leave it to Facebook to teach the masses about a cool technology, just by implementing it into the newsfeed.

What do you think? Have hashtags been successful for your church? 

How have you used hashtags as a church? Is it a big deal for your church that they’re now available on Facebook?

Let me know what you think in a comment below…

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