A Reason for Social Media in Church

There are several reasons your church should be using social media, but I’m learning it is not just important because it is relevant, and not just because it is how people are now communicating and sharing experiences, and not just because it is a great way for people to connect with you as a church.

Don’t just do social media for the young people. Don’t just do social media for the seasoned in your church. Do social media because the next generation will do social media. It’s how the next generation of people in your church will communicate.

One of the reasons that it is important for your church to be using social media is because it is how we are going to connect with the next generation.

I was watching the updated version of the socialnomics video recently and among the jaw-dropping stats, it says that “The ROI of social media is your business will still exist in 5 years.”

I’m definitely not implying that your church won’t exist in 5 years if you don’t hop on social media, because thankfully the church is a body of believers, but in 5 years will people be able to find your church?
Will people be able to ask a question about your church on Twitter and get a timely response from you?
Will people be able to interact with your church from the palm of their hand?

May I suggest that if your church doesn’t have a strong online presence in 5 years then people under the age of 30 who are looking for a church may not be able to find you.
Heck, forget about the next 5 years…if you don’t have a strong online presence RIGHT NOW then people probably won’t be able to find you.

If you’re still in the beginning stages of building your online presence, may I suggest taking a look at my Church Web Solutions blog series. You may find some helpful tips, and if you ever have any questions about building your church’s online presence feel free to contact me at jkburns[at]gmail.com I’d love to help :)

If you feel like your church’s online presence is pretty strong, then I would challenge you to not get complacent. Many times, if you’re ahead of the curve it’s easy to be satisfied, but may I challenge you to never get complacent. Always look for ways to improve your online presence, and even new methods to try.

Where would you like your church’s online presence to be in 5 years?

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