Using the Twitter Connect Tab in Your Church

Here on my blog I like to mixup the content between 30,000 feet high-level conversations as well as nitty gritty tips. I think both are helpful for us as we’re thinking through our social media strategy in the church.

Today I’d like to share with you one of those down and dirty tips. Whether you’re new to Twitter or have been using it for a while at your church it’s good to be reminded of some helpful tips, and today I’d like to talk about the “Connect” tab on Twitter.com. You’ll see this tab at the top of your page when you login to Twitter.com. Back in the day, on this tab Twitter only showed you the people who mentioned you, but after the most recent redesign of the website you are now able to see not only those who mention you, but also those who retweet you, follow you, favorite your tweets, and add you to lists.

I think it’s important to realize just how crucial these interactions are to conversing with your community on Twitter. This means that each day you are able to see any new activity that is going on with your profile specifically.

Here are some ways that you can take advantage of this “Connect” tab:
1. Mentions – This may be the most obvious tip of this blog post, but you can see every person who is mentioning your church on Twitter. It’s important to take advantage of this ability by interacting with those who mention you in some way. Whether that’s thanking them for coming, or telling them how glad you are that they are interacting with you. This is one of the biggest ways that you can get that 1-to-1 interaction with someone.

2. New Followers – I don’t do this all the time, but sometimes it is fun, and makes people feel appreciated when you welcome them as new followers. Since this “Connect” tab tells you who your most recent followers are, and then groups them you can mention a bunch at one time and welcome them.

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3. Retweets – This “Connect” tab also shows you who retweets you. This is helpful as you are looking at the content that resonates most with people in your church. If more people are retweeting some types of content more than others then you can adjust your strategy accordingly. We find this many times with quotes in the morning, so I started tweeting a quote each morning.

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What also makes this a killer feature is that this is available on the Twitter mobile app as well. So these screenshots were taken from the desktop website, but you also have the ability to do all of this on your mobile device.

Don’t worry. This “Connect” tab isn’t something you necessarily need to check everyday, but it’s helpful to check maybe a couple times a week as it keeps you updated with how people are interacting with your church’s Twitter. And hopefully it will help you as your endeavoring to use Twitter to interact with your church, and hopefully bring them into a face-to-face relationship.

Have you taken advantage of the “Connect” tab on Twitter.com?

In what ways?

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