The Visual Era of Social Media

Recently I read a post by Fast Company about the rise of visual social media. I wholeheartedly agree with the post and I don’t wish to just rewrite everything that was said there, but instead I want to talk about what the implications are for the church’s presence in social media. So go read Fast Company’s post first, then come back and see what I have to say about the implications this has for the church.


Visual Storytelling

On the creative teams in churches I feel like the most talked about idea right now is storytelling. How are we as churches telling the greatest story ever written? We have conferences about it, we have books about it, we have blogs about it. And I talk about it quite frequently here on my blog, because I believe social media is one of the most important tools we have available to us to tell the greatest story.

I think pictures and visual design are becoming the greatest form of storytelling through social media today. It’s been said that a picture is worth a thousand words. I think that definitely applies to your church’s social presence, as was written in Fast Company’s post:

2012 study by ROI Research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.

If this is true, then as the church, we need to embrace this form of engagement in social media. We need to post pictures on these social networks. We need to be present in other visual social networks (depending on your context). If people in your context are interacting on Instagram then create an account for your church and start to post pictures. People want an authentic relationship with your church and this just creates one more avenue for that to take place.

Far Beyond Event Pictures

I think this can far beyond just posting pictures of different events happening at the church, or weekend services. I think we should be using pictures to communicate a message. At Park I’ve been sharing photos of our city, along with Scripture, or links to our sermons online, and our engagement and sharing always goes up when there is a picture involved. People are more apt to re-share, “Like”, or comment on the link post that includes a picture that speaks to them.

Remind people what your vision is, and what we are called to do as followers of Christ!

















I use my iPhone to take these pictures, then I have a couple apps that I run them through to make them look good, and then post them to various social networks like Facebook, Instagram, and Twitter.

Be on the lookout tomorrow as I’ll be telling you here on the blog about the apps that I use to edit these photos, add text, and filters.

We are now in the visual era of social media and as the church we need to use pictures along with Scripture and vision to remind people who they are as followers of Christ. 

Have you used pictures in your church’s presence in social media? 


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