#Echo12 :: Gaining Influence – Lindsey Nobles

Before joining Project 7 as director of community, Lindsey Nobles served as director of corporate communications at Thomas Nelson, the world’s largest Christian publisher, where she oversaw all public communication and was charged with increasing brand awareness through traditional and social media, as well as relationship development. Prior to this, she spent five years with Books-A-Million, serving in marketing and merchandising roles. An active blogger and child advocate, Nobles relocated from Nashville to southern California.

 

 

 

  • • Gaining Influence
    • Many people think that leadership and influence are interchangeable. They’re not.
    • Why should we care about influence?
    • We are all in situations where we need to mobilize people, and establish credibility with them, and get them to do things that we want them to do.
    • What are some ways we can gain influence?
    • The most important thing is just knowing who we are.
    • “The Me I want to Be” – Book by John Ortberg
    • As we’re trying to gain influence, what does that look like in a community?
    • It’s important for our online personas to match who we are.
    • I need to walk my talk. If I’m talking about doing things, I need to actually be doing those things.
    • Be generous. Give your time and resources.
    • Serving other people is a great way to gain influence and gain respect.
    • Social media has played a big part of how you have gained influence. What are some tactics in using social media?
    • The way you’re generous online needs to be the way you’re generous offline.
    • There are 3 different ways to pull people into a story.
      • Logical: Appealing to people’s minds.
      • Emotional: Telling someone’s story. Appealing to someone’s heart.
      • Cooperative: Talking about how you can work together.
    • What are some common traps?
    • Getting egocentric and self-centered is a trap.
    • Losing track of who you are. Worrying about traffic changes our motives and methods. We become people pleasers.
    • How do we leverage influence in our community and tribe?
    • Many times people will ask “How did you get to be top in this circle?” It was just natural for me.
    • We need to focus on the people who naturally have influence.
    • Take advantage of the circles of influence you already have instead of broadening your circle.
    • People want to be associated with a personality. I want to know what people eat for breakfast. I enjoy following people who I see depth in. Struggle, pain, and fun.
    • What are some ways to use each platform (Facebook, twitter, blog)? Are they separate or the same? 
    • I think they’re separate.
    • I spend the most time on Twitter because it’s concise.
    • Twitter is very personal, and interactive, and collaborative.
    • Facebook is great for pictures, and for interacting with people who are close friends and family.
    • Blog is more long form thoughts and conversation.
    • So what would you say to someone who just figured out what their dream is?
    • Go to a conference, and learn as much as you can about whatever it is for you.
    • Know that it’s not necessarily going to be about answers, but more about asking questions.
    • How do I find my niche? 
    • If you have a blog, do a survey, and see who is reading.
    • Sometimes we assume that our circles are different than they actually are.
    • Ask people questions.
    • How do you make people not feel used when mobilizing them?
    • The best way to avoid it is to speak to what you’re naturally passionate about. When promoting other people’s things, talk about the things you want to spread.
    • Keep relationships first.
    • You can’t communicate enough in terms of your vision and strategy.

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