Archive | Twitter RSS feed for this section

Churches Are Social Media Content Factories

Justin Wise said it at the Echo Conference in July, “Churches are content factories. We just need to learn how to utilize that content.” And he’s right. Many times as pastors and leaders in the church we get hung up on this ‘content problem.’ The questions I get asked most from pastors is, “What should […]

Continue Reading

Social Media = The Greeters of Your Church

Tweet Social media isn’t just for the nerds anymore. Social media has changed and is changing our culture. Social media has changed the way we communicate. Social media has changed the way we make decisions. Social media is uniting people to create good. It’s not about the platform of social media, but it’s about what […]

Continue Reading

Tactics vs. Strategy in Social Media for Your Church

When I’m talking to churches who are getting started using social media, the question I get asked most often is, “When is the best time to post to Facebook, and what type of things should we post?” This is a natural first question. I think with the rise of social media the tendency is to […]

Continue Reading

3 Reasons Facebook Hashtags is a Big Deal for Your Church

Facebook has finally adopted the use of hashtags. And you may think I’m crazy, but this is some of the best news for churches using social media since the Facebook Page post scheduling feature was released…and here’s why. The big deal is this: Streamlining Hashtags –¬†For Facebook to finally implement hashtags means that you church […]

Continue Reading

Trial & Error in Church Social Media

Did you know that 80% of social media success is trial and error. Just kidding. I made that up. But I’m not lying when I say that a large amount of what you will learn in using social media for your church is trial and error. You can read all the social media books you […]

Continue Reading

Live-Tweeting Services in a Multi-site Church Environment

In the past 3 years of being on staff at Park we’ve grown from 3 campuses to 5 campuses in Chicago. Over those years I’ve learned some valuable lessons in how to do social media in a mult-site environment. We’ve moved from a central social media presence, to a combination of a decentralized and centralized […]

Continue Reading

Context & Timeliness in Social Media

Recently I was reminded of the importance of being contextual and timely in social media in church. I believe when these two concepts are working in tandem, you can connect with people at a different level than a pre-scheduled post. Scheduling posts are great, and one has to always take into account timeliness and context […]

Continue Reading

Creating a Social Media Campaign for your Church

If you’ve been using social media for your church, or just started, there is one thing you will inevitably come across. Eventually you will be asked the question, “How can we use social media to promote…” I talk often about the church using social media to move people forward in their relationship with God, this […]

Continue Reading

Church Social Media to Provide Value

Many times when we think about social media in the church we’re thinking about how to provide value for people, but subconsciously we’re probably thinking more about how to provide value for ourselves as a church brand. How can we get hundreds of people to showup to this event? Or how can we get hundreds […]

Continue Reading

Using the Twitter Connect Tab in Your Church

Here on my blog I like to mixup the content between 30,000 feet high-level conversations as well as nitty gritty tips. I think both are helpful for us as we’re thinking through our social media strategy in the church. Today I’d like to share with you one of those down and dirty tips. Whether you’re […]

Continue Reading