Archive | Twitter RSS feed for this section

Evaluating Your Church’s Easter on Social Media

Easter is over. Take a deep breath. Okay, now keep reading. In church communications it’s easy to get caught up in the energy of Easter, and then come back to the church office on Monday or Tuesday and get so focused on the tasks for the week. After all, post-Easter planning on social media is […]

Continue Reading

Are Facebook Ads Worth It For Your Church?

Is it worth it for a church to pay Facebook to get their posts boosted to reach more of their people? This is a question my wife asked me the other day as were driving home, and we were talking about social media for churches. It’s a valid question. Since resources are usually limited in […]

Continue Reading

The Easter Social Media Invitation

As a church communicator there is one day takes the majority of my attention between the months of January-April, and that day is Easter! In case you weren’t aware, there are a couple realities of this day that I think are important for us to think about as we plan our communication strategy during this […]

Continue Reading

Social Media Christmas Invitations

If you’re a regular reader here on my blog, then I hope you know by now that context is key in your church’s social media presence, which is why I hope you’re thinking about how to use your Church’s social media presence around Christmas. Okay, let’s face it, I hope you were thinking about this […]

Continue Reading

Holidays On Social Media

I’ve been learning that context is key for churches in social media. This means that one aspect you should consider as a church is how you are being contextual in your social media posts. This includes time, location, current events, weather, etc. If you can contextualize your posts for your audience then you will see […]

Continue Reading

Context is Key in Church Social Media

There is a saying going around right now in regards to digital and social media presence, “If content is king then context is queen.” What does it mean? Content is what drives your presence online. If you’re not providing valuable content for your community then you’re going to become irrelevant to them, and they’ll stop […]

Continue Reading

Optimal Times For Facebook Posts For Your Church

The question I get asked most often by churches using social media and specifically Facebook is “When are the best times to post content?” And my answer is the same for everyone, “I don’t know.” It could be different for your church than it is for my church. It all depends on your context and […]

Continue Reading

Catering Content For Your Church

Imagine with me for a second…What if you were able to hone in on the exact interests of the people who follow your church on social media and cater your content to pique their interests. Well guess what…you can. There are a couple tricks available for Twitter and Facebook that allow you to see the […]

Continue Reading

My Biggest Challenge as a Social Media Director

I was once asked by someone, “What has been your biggest challenge so far in your role at Park?” The question took me off guard. Usually people will ask, what I enjoy most about my job? Or what projects am I currently working on? But I’m not sure if I had ever been asked what […]

Continue Reading

3 Ways to Plan Your Church’s Week on Social Media

It’s been said that if you fail to plan then you are planning to fail, and this is most certainly true in your church’s social media presence. And let’s be honest, churches probably have the worst reputation for planning, but let’s try to break that mold in our social media presence. Because you won’t last […]

Continue Reading