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Catering Content For Your Church

Imagine with me for a second…What if you were able to hone in on the exact interests of the people who follow your church on social media and cater your content to pique their interests. Well guess what…you can. There are a couple tricks available for Twitter and Facebook that allow you to see the […]

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My Biggest Challenge as a Social Media Director

I was once asked by someone, “What has been your biggest challenge so far in your role at Park?” The question took me off guard. Usually people will ask, what I enjoy most about my job? Or what projects am I currently working on? But I’m not sure if I had ever been asked what […]

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3 Ways to Plan Your Church’s Week on Social Media

It’s been said that if you fail to plan then you are planning to fail, and this is most certainly true in your church’s social media presence. And let’s be honest, churches probably have the worst reputation for planning, but let’s try to break that mold in our social media presence. Because you won’t last […]

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Churches Are Social Media Content Factories

Justin Wise said it at the Echo Conference in July, “Churches are content factories. We just need to learn how to utilize that content.” And he’s right. Many times as pastors and leaders in the church we get hung up on this ‘content problem.’ The questions I get asked most from pastors is, “What should […]

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Social Media = The Greeters of Your Church

Tweet Social media isn’t just for the nerds anymore. Social media has changed and is changing our culture. Social media has changed the way we communicate. Social media has changed the way we make decisions. Social media is uniting people to create good. It’s not about the platform of social media, but it’s about what […]

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Tactics vs. Strategy in Social Media for Your Church

When I’m talking to churches who are getting started using social media, the question I get asked most often is, “When is the best time to post to Facebook, and what type of things should we post?” This is a natural first question. I think with the rise of social media the tendency is to […]

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3 Reasons Facebook Hashtags is a Big Deal for Your Church

Facebook has finally adopted the use of hashtags. And you may think I’m crazy, but this is some of the best news for churches using social media since the Facebook Page post scheduling feature was released…and here’s why. The big deal is this: Streamlining Hashtags – For Facebook to finally implement hashtags means that you church […]

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Trial & Error in Church Social Media

Did you know that 80% of social media success is trial and error. Just kidding. I made that up. But I’m not lying when I say that a large amount of what you will learn in using social media for your church is trial and error. You can read all the social media books you […]

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Live-Tweeting Services in a Multi-site Church Environment

In the past 3 years of being on staff at Park we’ve grown from 3 campuses to 5 campuses in Chicago. Over those years I’ve learned some valuable lessons in how to do social media in a mult-site environment. We’ve moved from a central social media presence, to a combination of a decentralized and centralized […]

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Context & Timeliness in Social Media

Recently I was reminded of the importance of being contextual and timely in social media in church. I believe when these two concepts are working in tandem, you can connect with people at a different level than a pre-scheduled post. Scheduling posts are great, and one has to always take into account timeliness and context […]

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