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5 Things You Need to Know About the New Facebook Page Layout for Your Church

2 Days… That’s how long you have until Facebook will force your church to switch to the new Page layout. Historically Facebook changes are not welcome in the online community, but this time Facebook has learned from it’s mistakes. Almost all of these changes are going to be helpful for your church. So if you haven’t […]

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Evaluating Your Church’s Easter on Social Media

Easter is over. Take a deep breath. Okay, now keep reading. In church communications it’s easy to get caught up in the energy of Easter, and then come back to the church office on Monday or Tuesday and get so focused on the tasks for the week. After all, post-Easter planning on social media is […]

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Are Facebook Ads Worth It For Your Church?

Is it worth it for a church to pay Facebook to get their posts boosted to reach more of their people? This is a question my wife asked me the other day as were driving home, and we were talking about social media for churches. It’s a valid question. Since resources are usually limited in […]

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The Easter Social Media Invitation

As a church communicator there is one day takes the majority of my attention between the months of January-April, and that day is Easter! In case you weren’t aware, there are a couple realities of this day that I think are important for us to think about as we plan our communication strategy during this […]

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Facebook Changes for Your Church

Whether you’re just starting to use social media for your church or you’re a veteran you should know something…Facebook is a moving target. Yes, that’s right. When you use social media you need to be willing to adapt to the ever-changing landscape of the social web. Don’t let this stop you from taking the leap […]

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Social Media Christmas Invitations

If you’re a regular reader here on my blog, then I hope you know by now that context is key in your church’s social media presence, which is why I hope you’re thinking about how to use your Church’s social media presence around Christmas. Okay, let’s face it, I hope you were thinking about this […]

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How to “Reach” the Most People on your Church’s Facebook Page Without Paying Money

If you’re like most churches, including mine, you probably don’t have alot of resources to devote to Facebook marketing so that your posts reach the most people. We’ve experimented with paid Facebook ads over the last year, and they do work quite well, but the reality is that we can’t pay for Facebook ads all […]

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Holidays On Social Media

I’ve been learning that context is key for churches in social media. This means that one aspect you should consider as a church is how you are being contextual in your social media posts. This includes time, location, current events, weather, etc. If you can contextualize your posts for your audience then you will see […]

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Context is Key in Church Social Media

There is a saying going around right now in regards to digital and social media presence, “If content is king then context is queen.” What does it mean? Content is what drives your presence online. If you’re not providing valuable content for your community then you’re going to become irrelevant to them, and they’ll stop […]

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Optimal Times For Facebook Posts For Your Church

The question I get asked most often by churches using social media and specifically Facebook is “When are the best times to post content?” And my answer is the same for everyone, “I don’t know.” It could be different for your church than it is for my church. It all depends on your context and […]

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